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Metrics - Merchant Affinity, LLC

In recent surveys, consumers report they prefer paying with credit or debit cards over cash and want to support companies who support charity.

Percentage of consumers who report preference for use of credit or debit cards over cash

Percentage of Americans more likely to buy from company with nonprofit partnership

Percentage of consumers who have a more favorable view of a business when it supports a cause they believe in

Percentage of workers who said, “a job where I can make an impact" was important to their happiness.

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